I Bet You Don’t Know This Top 7 UI/UX Design Trends In 2024

As we strive into 2024, the realm of UI/UX design is undergoing yet another profound transformation. Balancing aesthetic and functionality, and satisfying the expectations of an increasing audience become more urgent than ever before. 

  • According to Qualtrics, 80% of customers claim that a positive customer experience is more important than price when making a purchase.
  • Kissmetrics’ survey shows that 47% of website visitors form an opinion about a company based on its website design.
  • Moreover, aesthetically pleasing websites generate 50% more traffic than ones with poor design.

In this article, we will explore the top 7 UI/UX design trends in 2024 that are poised to revolutionize the digital experience. Then, by presenting solutions and highlighting growth opportunities, we aim to provide a comprehensive understanding of the dynamic landscape ahead. Let’s begin!

I Bet You Don't Know This Top 7 UI/UX Design Trends in 2024

Generative Design

The first UI/UX design trend is generative design. Now, imagine a design tool that doesn’t just follow your instructions. However it actively suggests innovative possibilities, adapts to user needs in real time, and generates variations on your ideas. That’s the magic of generative design!

Generative Design

It’s not just about automation! It’s about AI-powered collaboration that pushes the boundaries of creativity and efficiency. We have found some reasons why generative design will be a UI/UX design trend in 2024, such as:

  • Exploding the Idea Box: Generative design tools can analyze your design goals, and user data to automatically generate a multitude of design options. This opens up new avenues for exploration, helping UI/UX designers break free from creative ruts and discover unexpected solutions.
  • Creating Dynamic and Personalized Experiences: Imagine interfaces that adapt to different user preferences, screen sizes, or even real-time data. Generative design allows you to create dynamic UI elements that change based on context, providing a unique and personalized experience for each user.

While the potential of generative design is immense, it’s important to remember that everything has its own cons. Challenges like algorithmic bias, explainability, and user trust must be addressed before widespread adoption.

Bold Typography

Whether you’re aiming for attention-grabbing impact or clear communication, bold typography is a powerful tool in your UI/UX design in 2024. In today’s information-overloaded world, attention is a precious commodity. Bold fonts grab eyeballs instantly, making your message stand out from the digital noise. Just imagine, it is like shouting in a crowded room which people are bound to notice.

Henriquez Partners Architects UI/UX Design

Website: Henriquez Partners Architects

The strategic use of bold typography injects personality and emotional impact. Bold fonts can evoke a wide range of emotions, from excitement and curiosity to seriousness and trust. Choosing the right typeface and weight can set the tone for your entire interface, creating a unique and engaging user experience. Furthermore, if you want your web design more attractive, you can even mix bold typography with other various styles.

Workine UI/UX DesignWebsite: Wokine.com

>> Related: Japanese Website: A Global Phenomenon in the Digital Realm

Complex and Animated Gradients

In 2024, complex and animated gradients have taken the design scene by storm. This captivating and dynamic dimension has revolutionized digital interfaces, offering an immersive and visually striking user experience. 

The primary reason behind the growing popularity of complex and animated gradients in UI/UX design is their ability to enhance user engagement. By leveraging gradients, designers can create visually captivating experiences that draw users into the interface. Moreover, the combination of colors transitioning seamlessly on a gradient canvas adds a sense of dynamism and movement, capturing users’ attention and encouraging them to explore further.

Complex and Animated Gradients UI/UX Design Website

Website: AMELA.tech

Another reason for the rise of this UI/UX design trend is because of its ability to leverage the psychology of color. It can be said that the colors play a significant role in evoking emotions and conveying brand messages. Gradients offer a unique opportunity to blend multiple colors seamlessly, allowing designers to evoke specific emotional responses from users. By carefully selecting colors and their transitions, gradients can create a visual language that aligns with the brand’s values and message, establishing a strong connection with the target audience.


Glassmorphism, a design trend drawing inspiration from frosted glass-like elements, is making a comeback in 2024. By incorporating frosted glass-like elements, the design creates a feeling of depth, as if the interface exists on different layers. This effect adds a touch of realism and sophistication. Furthermore, the transparency of glass-like elements allows users to glimpse what lies beneath, creating intrigue and enhancing the overall user experience.

Glassmorphic Website by Sahid Aldi Susilo

In addition, establishing a clear visual hierarchy is essential in UI/UX design, as it helps guide users’ attention and improves usability. Glassmorphism aids in achieving this by effectively differentiating UI elements. The contrast between frosted glass-like elements and the content behind them creates a clear distinction, allowing users to focus on important information. This technique enhances the overall visual hierarchy, making the interface intuitive and user-friendly.

Augmented Reality (AR)

People said that AR will be one of the top 7 UI/UX design trends in 2024? Why? First and foremost, AR brings an unprecedented level of immersion to UI/UX design, making it a compelling trend for 2024. By overlaying digital elements onto the real world, AR creates an interactive and captivating user experience. Then, users can interact with virtual objects and information in their physical environment, blurring the line between reality and digital content. This immersive nature of AR elevates the overall user experience, capturing attention and fostering a deeper engagement.

AR UI/UX Design Example

Moreover, one of the remarkable features of AR UI/UX design is its ability to provide contextual relevance to users. AR can offer meaningful information and experiences based on the user’s surroundings. What does that mean? Designers accordingly can deliver personalized content, guidance, or recommendations tailored to the user’s specific location or situation. Therefore, this enhances usability and provides users with valuable information at their fingertips.

Parallax Effect

It’s a commonly employed visual method to generate a feeling of depth and immersion in websites or apps. Scrolling is utilized to imbue the user interface with a sense of depth, enhancing its visual appeal. This effect is accomplished by moving the background, middle-ground, and foreground elements at different speeds, creating the illusion of three-dimensional space. 

When incorporating this design trend, it’s important to prioritize its responsiveness across different devices and screen sizes. Paying special attention to the smoothness and enjoyment of the experience for mobile users is particularly crucial.


It’s a unique and controversial design approach that emerged in the mid-2010s as a reaction against the prevailing trends of minimalism and flat design. The question is “Why brutalism will be a UI/UX design trend as we strive into 2024?” According to UX Planet, brutalism’s raw and unrefined aesthetic stands out in a sea of minimalist and polished design. Its bold and unconventional visual style creates a lasting impression on users.

Balenciaga Website

Website: Balenciaga


The last UI/UX design trend is hyperrealism. There are several reasons why it will be a UI/UX design trend in 2024, such as:

  • Enhanced user engagement: Hyperrealistic designs can evoke strong emotional responses by creating visually compelling and immersive experiences. Organizations can capture visitors’ attention and make their digital products or interfaces more engaging. So, this can lead to increased user satisfaction and a higher likelihood of users staying engaged with the product.
  • Visual hierarchy and clarity: It often emphasizes attention to detail and realistic textures. By utilizing these elements judiciously, organizations can create visual hierarchies that guide users’ attention to important elements. This can lead to better clarity and ease of use, as users can quickly identify the relevant information or interactive elements.


In conclusion, exploring the top UI/UX design trends of 2024 promises an exciting journey into the future of digital experiences. By stepping into this dynamic landscape, designers have the opportunity to captivate users with visually stunning aesthetics, seamless interactions, and intuitive interfaces.

It is crucial to embrace these trends and adapt them to suit your unique design goals. So, why wait? Embracing the potential power of UI/UX design with AMELA’s one-stop service!

Contact us through the following information: 

  • Hotline: (+84)904026070 
  • Email: hello@amela.tech 
  • Address: 5th Floor, Tower A, Keangnam Building, Urban Area new E6 Cau Giay, Pham Hung, Me Tri, Nam Tu Liem, Hanoi

Editor: AMELA Technology

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