Soba - Menu Order App Summary

SOBA is a QR-based menu ordering application developed to improve the dining experience at soba restaurants by reducing waiting time and simplifying the ordering process. The application allows customers to browse the menu, customize dishes, and place orders before or during their visit, without standing in queues or waiting for staff assistance.

Beyond convenience, the platform focuses on building long-term customer loyalty through personalized discounts, meal tickets, and targeted promotions tailored to restaurant-specific occasions.

The SOBA app was designed to modernize the traditional restaurant ordering experience while preserving the familiarity of in-store dining. By leveraging QR code technology, customers can access the menu instantly, place orders efficiently, and receive personalized recommendations as if assisted by restaurant staff.

The system combines fast ordering, promotional features, and real-time notifications to enhance customer satisfaction, encourage repeat visits, and support restaurants in managing high customer volume more effectively.

Industry

Restaurants

Platforms

Mobile: iOS, Android / In-store: QR code integration

Services

Mobile App Development

  • Business Needs
  • Challenges
  • Proposed solution
  • Objectives achieved
  • Technologies used

  • Reduce customer waiting time during peak hours

  • Enable customers to order dishes before arriving at the restaurant

  • Simplify menu browsing and order customization

  • Increase customer satisfaction and long-term loyalty

  • Support promotional programs such as coupons and meal tickets

  • Ensure the system can handle high traffic and concurrent orders

  • Designing an ordering flow that remains simple while supporting detailed customization

  • Handling large numbers of simultaneous users during peak dining hours

  • Integrating QR codes seamlessly into the ordering and billing process

  • Delivering personalized promotions without disrupting the ordering experience

  • Differentiating the application from existing food ordering solutions

The team developed a QR-based menu ordering application with a clear and intuitive user journey. Customers can scan a QR code, browse the menu, customize their orders, and complete the ordering process efficiently.

Key solution elements include:

  • QR code–based access to menus and order tracking

  • A streamlined ordering flow designed to minimize steps and waiting time

  • Personalized coupons, discounts, and meal ticket programs

  • Real-time notifications for order status and promotional offers

  • A scalable backend infrastructure capable of handling peak traffic

  • Significantly reduced queue time and ordering friction for customers

  • Improved customer satisfaction through faster and more convenient ordering

  • Increased repeat usage driven by personalized promotions and loyalty programs

  • Enabled restaurants to handle high order volumes more efficiently

  • Delivered a scalable platform ready for long-term operation and growth

  • Mobile Platforms: iOS, Android

  • Mobile Development: Cross-platform mobile application development

  • Backend: API-driven backend supporting orders, promotions, and notifications

  • QR Technology: QR code integration for menu access and billing

  • Database: Centralized data storage for orders, users, and promotions

  • Infrastructure: Cloud-based architecture designed for scalability and high availability

  • Notifications: Push notification system for order updates and personalized offers

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