Business Challenges
Challenge 1: UI/UX misalignment with business needs
The existing system did not reflect actual user workflows, resulting in inefficiencies despite previous consulting efforts.
Challenge 2: Platform limitations (WordPress)
The previous implementation relied on WordPress, which restricted scalability and key features such as invoicing and shipment tracking.
Challenge 3: Lack of transparency and communication
The client experienced poor project visibility and unclear progress tracking from the previous vendor.
Solution
The team restructured both the product and delivery approach, focusing on alignment with business operations and transparent execution.
Product & Technical Solutions
- Redesigned UI/UX to match real auction and transaction workflows
- Developed custom features beyond WordPress limitations
- Built a more scalable and flexible system tailored to business needs
Delivery & Communication Improvements
- Provided a dedicated team including Frontend developers and a Business Analyst
- Enabled continuous consultation to align features with real use cases
- Established a standardized development process with weekly reporting
- Assigned a fully English-speaking team to improve communication clarity
Technology Stack
- Frontend: Angular
- Architecture: Custom web application (beyond WordPress limitations)
Suppliers list vehicles and manage auction processes
Buyers can browse, bid, and complete purchases
- End-to-End Transaction Flow
From bidding to payment and final delivery
- Business Management Tools
Invoice handling
Shipment tracking
Vehicle management
- User Experience Optimization
Improved navigation and workflow clarity
UI tailored to auction-based operations
